Komli in the News

AdMedia and Fastline (NZ) Digital media technology giant Komli has launched its Performance & Demand Side Platform ATOM on both sides of the Tasman. Just weeks after launching Komli Mobile, Komli’s ATOM platform is set to provide the local digital agency market with greater choice when it comes to fitting out their trading desks with DSP technology for real-time bidding. “Harnessing the power of real-time bidding, ATOM allows media buyers to evaluate, bid on and purchase online ad inventory on an impression by impression basis,” says Komli NZ national sales manager Ben Osborne. The key distinguishing features of Komli’s Performance Ad Platform (ATOM) revolve around Komli’s blend of bespoke technology, audience data and exclusive media. Komli Audience represents one of the largest audience databases in the ANZ region – with much of this unique data driven by Komli’s exclusive publisher partnerships. “Unique data means better knowledge of an ad impression’s true value, enabling Komli to bid more effectively and reduce impression wastage,” Osborne says.

Mumbrella Digital ad company Komli has launched new platform ATOM aimed at streamlining bidding for online ads. Komli, APAC’s largest media and technology network, this week officially launched its Performance and Demand Side Platform (DSP), ATOM, in both Australia and New Zealand. Just weeks after launching Komli Mobile, Komli’s ATOM platform is set to provide the local digital agency market with greater choice when it comes to fitting out their trading desks with DSP technology for Real-Time Bidding (RTB). “Harnessing the power of real-time bidding, ATOM allows media buyers to evaluate, bid on and purchase online ad inventory on an impression by impression basis,” says Komli ANZ MD Andrew Reid. “ATOM has been engineered to simplify the processes involved in running highly targeted and efficient online ad campaigns in brand safe environments.” The key distinguishing features of Komli’s Performance Ad Platform (ATOM) revolve around Komli’s blend of bespoke technology, audience data and exclusive media. Komli designs and builds its own technology and Reid adds that, “ATOM’s patent pending algorithm reliably outperforms other leading DSPs”. Komli Audience represents one of the largest audience databases in the ANZ region – with much of this unique data driven by Komli’s exclusive publisher partnerships. “Unique data means better knowledge of an ad impression’s true value, enabling Komli to bid more effectively and reduce impression wastage,” continues Reid. In the Performance space, data driven audience targeting is key, according to Komli. “Targeting a more relevant audience in the right environment achieves a higher response,” explains Reid.

B&T August 23 Exclusive: Digital media group Komli haslaunched its mobile ad network across Australia and New Zealand as it looks to take advantage of the burgeoning market. The group is actively recruiting local publishers to deliver content in the region. Globally the network delivers 20 billion impressions each month, and already serves 120 million across the region, while globally they employ 200 engineers looking at performance and analytics. The group is also looking to target marketers not yet set up for mobile advertising, and will be offering its Plug and Play solution, which optimises print, TV and internet campaigns for mobile.  

Leading digital media group Komli NZ has been appointed the exclusive seller of advertising on FinData NZ, a financial information website specialising in providing personal investors with information and technology in local and international stock markets. FinData’s audience covers a large and expanding group of business professionals, academics, and frequent travellers. “This is a major win for Komli,” says national sales manager Ben Osborne (ben.osborne@komli.com). “Findata.co.nz continues to be a highly trusted source for the latest news on the local and global economy, and delivers advertisers a very valuable audience.” According to AC Nielsen in June 2012 FinData captures: • 20K + Unique visitors in NZ • 500k Ad impressions per month • 8000 EDM subscribers • 73% Male • 88% 40+ years • 50% over $80k income • 40% live in Auckland • 57% house owned with no mortgage Komli has also appointed a new senior account manager (see Arrivals & Departures).