Andrew Lockwood has today announced he will be leaving Komli’s Australian operation next month and that Andrew Reid will be taking over as MD of Komli Australia & New Zealand.
Lockwood founded the very successful ad network, PostClick, in 2001, and in June 2010 PostClick had grown to be such an industry stand out that it was acquired by Komli Media, Asia Pacific’s leading digital media network platform.
Lockwood established PostClick when the online advertising business in Australia was still very much “new media” and PostClick has continued to be a major player and trend setter in the digital advertising arena, most recently launching the revolutionary PLAY video advertising solution. Lockwood was also a major force behind the establishment of IASH.
Like Lockwood, Reid was and is an online industry pioneer, having held the top positions at Nielsen/NetRatings, Blue Freeway and Peer Group after senior online marketing and analyst roles at Mallesons, News Limited and the Commonwealth Bank. Reid is also co-founder of Sentiment Metrics Asia (SM) one of the leading social media monitoring and consumer analytics tools in Asia-Pacific.
Reid is one of the country’s most esteemed digital and research experts and innovators and is currently working on a doctoral thesis focussing on digital and social media and its integration into corporate CRM systems.
Joining the Komli team in Australia last year (as Vice President, Data Solutions, Komli Media and Managing Director, ViziSense Australia & New Zealand), Reid is also a member of Komli’s global leadership team. Reid heads Komli’s software and technology strategy in the field of data management, customer insights, campaign optimisation and data exchange trading.
Lockwood will be taking an extended break from PostClick in July, two years after selling PostClick to Komli, but may return later in non-executive advisory role.
“Andrew has made an enormous contribution to the online advertising industry in Australia. He created an innovative, agile and very successful ad network. And we look forward to seeing the next chapter in his career,” says Reid of Lockwood.
“There is no one else in Australia better placed to lead Komli’s Australian operation into the future and further integrate its local offering and expertise with Komli’s cutting edge capabilities across the globe. Andrew’s digital marketing, research and data acumen are without peer in Australia and I relish viewing the enormous impact he and the team will have on the future of the digital advertising and marketing landscape,” says Lockwood of Reid.
Media Contact:
Anne Lawler / aklpr2000@gmail.com / 0427 96 8834
About PostClick:
Website representation firm, PostClick, is now a division of Komli Media, Asia Pacific’s leading digital media network platform. Komli Media provides marketers with innovative solutions across performance marketing, social media, video advertising, audience targeting, rich media, online audience measurement and brand impact measurement. Strategically positioned to offer media agencies and advertisers innovative, fully-optimized business solutions, PostClick services specializes in mid-tail sectors across business, finance, news, lifestyle, and multi-cultural internet spaces. PostClick sites reach over 6 million monthly unique visitors and deliver over 100 million AU page impressions each month. PostClick is renowned as an industry leader offering site-specific, channel, run-of-network and bespoke offerings across more than 300 Australian and International websites. PostClick is a founding member of online advertising industry body IASH Australia, and has offices in Sydney, Melbourne, Brisbane and Auckland.