Online video advertising is one of the fastest growing segments of digital advertising. This is not a surprise – as eMarketer noted “Video fulfills branding objectives better than any other current online ad format – with the sound, motion and emotion of TV, but with better measurability and targeting”. Some estimates that online video advertising will be $3BN+ globally this year.
We at Komli Media believe that marketers are looking to work with a few players that can handle the majority of their digital needs with best in class solutions. While Komli has been working with our clients for a while in video advertising, we wanted to be able offer our clients the scale of media opportunities and the most detailed insights that we know are possible with this medium.
Today I am very proud to announce that Komli has partnered with Jivox, a leading cross-platform interactive video advertising company, to create an industry leading video media platform. Building on the success of the Jivox India ad network, this partnership will extend the power of the Jivox video advertising platform to reach our clients in Australia, South-East Asia, Middle East and Africa. The partnership allows us at Komli Media to exclusively use the Jivox platform in Asia Pacific for engaging consumers through video advertising.
As part of this partnership, Komli Media has acquired related assets from Jivox, including existing publisher and advertiser relationships and we warmly welcome the members of the Jivox India ad network team to the Komli Media family.