Earlier today, we brought you the official announcement of ViziSense MediaMix – India’s first online media planning tool. Based on our continuous dialog with the industry, we understand what a pain it is for media planners, buyers and even advertisers to go around planning an online campaign – Where is your target audience? Which sites do they visit? What’s the best way to scale up reach? I’m proud to say that ViziSense MediaMix is designed to answer all these questions!
Developed with the aim of delivering accurate and reliable India-specific Web statistics, the easy-to-use user interface can filter through thousands of websites at a time and identify only those that a selected target audience is most likely to visit.
Launched in a private, invitation-only beta, we’ve been working closely with the top media agencies for the last few months to develop this. We’ve received great encouragement so far from the likes of Tribal DDB, Ignitee, StarCom, NeoOgilvy, Publicis, etc. You can request for an invitation here.
Here’s how it works: Media planners enter their target audience demographics – age, gender, income, education, location and site categories. ViziSense MediaMix will use these filters to determine what sites this audience is visiting, including overall statistics on unique unduplicated visitors, reach, and page views. The planners can see their plan evolve as they pick and choose sites for their online media plan, and can even save, export and compare them for future use.
Here’s what it looks like:
What do you think of ViziSense MediaMix? Request an invitation and we’re sure to include your valuable feedback in developing this into a better tool. Watch out for more on this space as we go public soon!