Data has always been important but has gained critical significance with recent advancements in the ecosystem. In RTB enabled media buying world, placing high confidence bid is a better strategy than placing the highest eCPM bid as the focus is on overall delivery optimization. And given the huge returns as well as risks associated with RTB enabled media buying, buyers are increasingly relying on data to get desired returns.
With ATOM we are building the most powerful large scale data analytics and visualization solution to provide actionable insights and recommendations that enable smart media/audience buys and delivery optimization. At a high level, this covers the areas like robust and powerful reporting, performance analysis, trafficking intelligence, delivery optimization, audience insights, etc.
ATOM currently delivers cutting edge solutions around Big Data Analytics and non-linear growing systems. To make this possible we work on some of the most exciting technologies in the industry like large scale structured log processing, Hadoop, Massively Parallel Processing (MPP) systems, Memcache etc. We believe our work has just started and we are on a mission to build one of the most sophisticated large scale data management system in our domain and otherwise.