Komli Media Acquires ZestADZ, Leading Mobile
Advertising Platform
Mumbai,
Tuesday, July 19, 2011: Komli Media, Asia Pacific’s leading
digital media technology platform, today announced the acquisition of ZestADZ, a
leading mobile advertising platform. With
this acquisition, Komli Media becomes the first digital media company in the Asia
Pacific region to offer a full suite of digital solutions to agencies,
advertisers, and publishers, with solutions across display, video, search,
social media and now mobile.
ZestADZ,
based in Chennai, India, was founded in 2007 and is led
by Asif Ali, a technology entrepreneur. ZestADZ helps advertisers and agencies
deliver targeted mobile advertising campaigns to drive brand awareness,
generate traffic and leads, and increase purchase intent amongst other options.
ZestADZ currently delivers 5 billion mobile ad impressions globally each month.
The company also has an office in the United States. The mobile division of Komli Media, which
includes ZestADZ, is run by Amit
Bhartiya, Vice President, together with Ali who will head Mobile
products.
Komli
Media acquired ZestADZ for its strong team and sophisticated mobile advertising
and analytics platform across feature phones and smartphone platforms such as iPhone,
Android, and Windows Mobile.
Prashant Mehta, CEO,
Komli Media said,
“We’re thrilled to have the ZestADZ team as part of the Komli family and see a
strong cultural fit between our two companies.
Under Asif’s leadership, they have built a strong technology platform
that complement’s Komli’s own real-time ad serving technology to make this a
mutually rewarding partnership.”
According to eMarketer estimates, Asia Pacific mobile internet users
will nearly double from 623 million in 2011 to more than 1.22 billion in
2015. At the end of 2015, it is
estimated that one out of every two mobile users worldwide will reside in Asia
Pacific. Within India, the
mobile internet penetration is today estimated at 40 million users and is
expected to grow to over 200 million users by 2016.
Asif Ali, CEO of ZestADZ, added, “We are looking to leverage
Komli’s leadership position in the Asia Pacific region to accelerate the adoption
of mobile advertising by leading agencies, advertisers, and publishers. We will continue to bring innovative products
to the market. This combined with Komli’s brand, market penetration and
experience will help us to advance our leadership position in the space.”
According to a recent forecast from Gartner, worldwide mobile
advertising revenue is set to double in 2011, growing to US$3.3 billion from
$1.6 billion generated in 2010. This growth is coming from increased 3G/4G
access, smartphone platforms such as Android, and the increasing accessibility
of low-cost handset platforms.
# # #
About
Komli Media:
Komli Media is Asia Pacific's leading digital media technology
platform. Its digital advertising technologies enable marketers to reach,
acquire and foster audiences and publishers to maximize their revenues. Komli
Media provides marketers with innovative solutions across brand marketing,
performance marketing, mobile, search, social media, and video. ViziSense, India's
leading online audience and ad measurement platform is powered by Komli Media
technology. Headquartered in Mumbai,
Komli Media now has offices in Bangalore, Chennai and New Delhi (India), Hong
Kong, Manila and Singapore (SEA), London, Melbourne and Sydney (Australia), and
New York, Redwood City, Toronto and Des Moines (North America). Find out more at http://www.komli.com.
About Zest
Adz:
ZestADZ
is a leading global mobile advertising marketplace with offices in Los Angeles, Des
Moines, and Chennai.
ZestADZ services leading brands, agencies and mobile app companies
globally through its self service offering. ZestADZ delivers 5 billion
mobile ad impressions each month with active operations in over 20 key markets.
ZestADZ delivers value through mobile analytics, highly targeted advertising
and local advertising in key markets. For
more information visit http://zestadz.com or its blog at http://zestadz.wordpress.com.
For Komli Media inquiries:
Pranali
Arora/ Deepti Gwalani Ankur
Rathi
20:20 MSL India Pvt. Ltd Komli
Media
+91
97699 05979 / +9199700 59291 +91 98 9229 7465
pranali.arora@2020msl.com
/ ankur.rathi@komli.com
deepti.gwalani@2020msl.com
Komli provides us with excellent reporting services and has been able to monetise over 20% of my inventory which is more than average of what other networks promise. The CTRs offered are on average 25% better than what other ad networks offer.
