July 17, 2007 - Leading Indian ad network company Komli Media today announced that it is the first Indian ad network to offer behavioral targeting capabilities to its customers. Komli, which started offering retargeting capabilities late last year, is aggressively introducing new features to offer greater value to its advertisers and publishers. "Behavioral targeting provides an as-yet unavailable level of user targeting to Indian advertisers. It is an ideal complement to our product portfolio and will allow us to offer our advertisers increased traffic and lead volume. For our publishers we expect it to lift earnings significantly," said Komli’s CEO Amar Goel.

Behavioral targeting goes beyond contextual and content-category targeting to track users anonymously. Advertisers can then serve ads to the desired user profiles, interests, or demographics. "Marketing online isn’t just about the site any more, it’s about the person on that site. In a market like India where there is little reliable data available on profiles of site users, behavioral targeting is a powerful tool to close the gap between an advertiser’s desired user profile and actually targeting that profile," added Amar Goel.

For example, a travel bookings portal that would traditionally advertise only on travel and business sites can expand its advertising reach and accuracy significantly by utilizing Komli’s behavioral targeting solution to track users visiting travel sites initially and then targeting them with its advertisements across Komli’s ad network, regardless of the type of site the user visits. This not only opens up a completely new vista for display advertising but also offers advertisers the benefit of higher ROI on their advertising spend.

Komli is offering its behavioral targeting capability on the Komli Premium Network, a bouquet of high-profile and high-traffic sites, launched in March 2007.

About Komli
Komli provides services for advertisers and publishers around the world to help make online advertising simpler and more efficient. Komli, the first and largest ad network in India, is committed to developing and introducing best-in-class advertising technologies for the Indian market. Headquartered in Mumbai, with an engineering center in Pune, Komli is continuing to develop innovative technologies. Komli has offices in Mumbai (India), New York (US) and Pune (India). More information is available at http://www.komli.com.

Contact
If you have any questions please email press@komli.com or visit Komli at http://www.komli.com. You can also reach Komli at +91 22 2604 1662 (Mumbai Office) or +1 (646) 205 4192 (New York Office).