November 13, 2007 - Leading Indian ad network Komli Media, has announced phenomenal results for its latest product - Search RePlay - which was launched, in Oct 2007, as the first online product to merge search and display ad advertising in India.

Makemytrip, India’s leading online travel booking portal, utilized Search Replay over a month and saw its conversion percentage rise 6 times over a standard display advertising campaign. See results snapshot below:

Campaign duration : 30 days
                         Before Search RePlay   With Search RePlay
Click through rate             0.10%              0.70%
Click to Conversion ratio    0.40%              2.50%

In layman’s terms, Search Replay resulted in more than 6 times the number of conversions for the same number of clicks. Designed as a solution to drive greater ROI for advertiser spends, Search Replay beat expectations for Makemytrip. "We expected this product to perform better than usual but we didn’t expect it would perform this well! We like Search RePlay because it brings us conversions from traffic that we previously classified as ‘lost’," said Gayatri Buddha, AVP Marketing and Alliances, Makemytrip.

About Search RePlay
Search RePlay is an innovative solution which leverages the benefits of search and display advertising to create more value for the advertiser. The main concept behind this product is to follow up with the user who has clicked on an advertiser’s search ad but not converted.

For ROI focused online advertisers who generally see up to 95% of their site’s traffic walk away without converting, Search RePlay offers an opportunity to convert this ‘lost’ traffic by reinforcing the advertiser’s message. For more information on Search RePlay, please write to advertisers@komli.com or contact Kartik on +91 22 6523 2571.

About Makemytrip India
The India business of MakeMyTrip was launched in September 2005. As the first and only comprehensive online travel site with real time booking for flights, hotels, holidays and cars, MakeMyTrip.com is heralding a revolution in the way travel is bought in India.

After a successful launch, MakeMyTrip continues to lead the market with innovative products and services. In 2006 – 2007 it helped people plan over 1 million trips. They sell over 5000 flight tickets, 1000 hotel room nights and over 50 holiday packages every day. The site attracts over 2 million unique visitors every month according to WebSideStory HBx Analytics, an independent traffic-monitoring agency. In India MakeMyTrip has also partnered with ICICI to power their TravelSmart Card and is providing travel services to HSBC credit card customers.

Headquartered at New Delhi, MakeMyTrip crossed Rs. 562 Crores (USD 125 Million) in current fiscal year, which is approximately 180% growth from last year's registered sales of Rs. 200 Crores (USD 42 Million). The projected turnover for 2007 – 2008 fiscal year ending March 2008 is Rs 1260 crores (USD 280 million), which is 124% growth from the previous year.

About Komli
Komli provides services for advertisers and publishers around the world to help make online advertising simpler and more efficient. Komli, the first and largest ad network in India, is committed to developing and introducing best-in-class advertising technologies for the Indian market. Headquartered in Mumbai, with an engineering center in Pune, Komli is continuing to develop innovative technologies. Komli has offices in Mumbai (India), New York (US) and Pune (India). More information is available at http://www.komli.com.

Contact
If you have any questions please email press@komli.com or visit Komli at http://www.komli.com. You can also reach Komli at +91 22 6523 2571 (Mumbai Office) or +1 (646) 205 4192 (New York Office).