Komli Appoints Top Advertising and Web Industry Veterans to Advisory Board

Leading Ad Network and Ad Network Optimization Service Enhances Senior Management Team with New Advisory Board Members from IAB and Like.com

Mumbai, India - (April 2, 2008) - Komli (www.komli.com), the leading technology-based ad network in India and first and largest ad network optimization service worldwide, today announced the appointment of Greg Stuart, former CEO of the Interactive Advertising Bureau (IAB), and Munjal Shah, serial entrepreneur and CEO of Like.com, to its advisory board. The experience in online advertising and company-building these key industry leaders bring to Komli will help drive the company's next stage of growth.

"Online advertising is experiencing rapid growth and drastic changes all at the same time, and there is a clear need for making the entire process of advertisers, networks and publishers working together more efficient and profitable for everyone involved," said Greg Stuart, former CEO of the IAB. "The experience of this board in online and traditional advertising will help Komli better understand the needs of all parties involved so that together we can achieve this vision and help the industry as a whole realize its potential".

Komli, which recently secured $7 million in venture financing, has two main services: the leading ad network in India and the first and largest ad network optimization service worldwide. Komli Media, the Indian ad network, works with leading advertisers and publishers worldwide via its performance and premium branding products. PubMatic automates and optimizes ad inventory decision-making for Web publishers by identifying and recommending the ad network and layout that will generate the most revenue in real-time.

Advisory Board Members

Greg Stuart

Greg Stuart brings more than 20 years experience in Internet startups and traditional advertising to the PubMatic advisory board. While CEO of the IAB, Stuart led the online advertising industry from $6 billion in revenues in 2001 to $20 billion in 2007. The IAB is the advertising industry's premier bureau focused on helping Web publishers and advertisers sell interactive advertising more efficiently and effectively. Greg will bring strong industry ties and a broad vision for the future of the online ad industry to PubMatic.

Munjal Shah

Munjal Shah is CEO and co-founder of Like.com, the first true visual search engine. Munjal co-founded Like.com in August 2004 as Riya. Previously, Munjal was CEO and co-founder of eBay seller auction management service Andale. He was nominated one of the top 10 "Up and Comers" by BusinessWeek in 2001. Munjal will bring deep entrepreneurial and business-building skills to PubMatic.

About Komli

Komli Media (www.Komli.com) provides technology-driven solutions for advertisers and publishers to improve their online marketing results. Its clients include Naukri,
Makemytrip, Cleartrip, TribalDDB, Ogilvy & Mather, GroupM, Lycos, Looksmart, Times Group (Timesjobs, Simplymarry and Magicbricks). The Komli Performance
Network and the Komli Premium Network are two of the largest Indian networks helping publishers monetize their Indian inventory. PubMatic (www.PubMatic.com) is the world's first and largest service that increases Web publishers' revenue by automating and optimizing ad serving decisions across ad networks.

Komli has offices in Mumbai, Delhi, Pune (India), Palo Alto and New York (USA).
Komli is venture-backed by Nexus India Capital, Draper Fisher Jurvetson and Helion Ventures.