Today, we are living in turbulent economic times. As marketers focus on reducing the cost of their media buys, the quality of the media that they are buying often becomes the first casualty. Is the goal to drive the cheapest site traffic or is it to drive the best site traffic?»

Komli Media announced the results of its case study analysis of click and conversion rates at varying frequency levels. The findings reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. The study also analyses a click distribution to evaluate the trade off between efficiency and higher conversion rates.»

After beating Advertiser expectations with their revolutionary product Search RePlay, India's leading Ad Network, Komli Media has once more surpassed advertiser's needs.»