- Brand Marketers Look Beyond Clicks To Measure Ad Campaign Success
Komli Media and Vizu Corporation have partnered to introduce the Ad Catalyst platform that helps advertisers go beyond Click Through rates (CTR) by measuring how online ads impact viewer perceptions of key brand attributes in real time. For the case study, Komli teamed up with one of India’s leading technology hardware providers to evaluate the impact of their banner advertising campaign on eBay India.»
- Media Planning: A Balance between Media Cost and Target Audience
Today, we are living in turbulent economic times. As marketers focus on reducing the cost of their media buys, the quality of the media that they are buying often becomes the first casualty. Is the goal to drive the cheapest site traffic or is it to drive the best site traffic?»
- Frequency Optimisation Maximizes Efficiency of Online Marketing Spends
Komli Media announced the results of its case study analysis of click and conversion rates at varying frequency levels. The findings reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. The study also analyses a click distribution to evaluate the trade off between efficiency and higher conversion rates.»
- Form Based Banners Deliver Superior Performance
After beating Advertiser expectations with their revolutionary product Search RePlay, India's leading Ad Network, Komli Media has once more surpassed advertiser's needs.»