Komli Media Announces Online Audience Demographic Results
The conclusive finding across all channels was that more than 80% of the respondents were male and at least 60% were in the 15-30 age group, indicating the skew of the Indian internet audience towards the young male.
The conclusive finding across all channels was that more than 80% of the respondents were male and at least 60% were in the 15-30 age group, indicating the skew of the Indian internet audience towards the young male.
August 5, 2008 (Mumbai, India) - Komli Media, India's leading technology-driven ad network today released the first ever demographic survey of its audience. The survey was carried out across four of Komli's largest content channels -- Travel, Technology, Social Networking & Business/Finance.
Developed in-house in consultation with experts familiar with statistical and sampling methodology, the survey's key findings were:
Travel Category:
A majority (62%) of the respondents are in the 15-30 yrs age group. However, 35% were in the 30-45 yrs age group. Most (38%) have a college degree followed by those with post-graduate degrees (30%). A majority (33%) are professionals. Also, nearly a fifth (17%) are employed in the IT industry.
Technology Category:
A majority (70%) of the respondents are in the 15-30 yrs age group. Most (39%) have a college degree followed, quite surprisingly, by those who are still pursuing a Bachelor's degree (28%). A significant portion of the respondents (31%) are students. Only 18% work in the IT industry, followed by 9% working in the Banking & Finance industry.
Social Networking Category:
Quite predictably, a majority (80%) of the respondents are in the 15-30 yrs age group. Most (37%) have a college degree. Though a majority of the respondents (40%) are students, as many as 22% are employed in the IT industry. The latter is especially interesting because it indicates that advertisers looking to target IT professionals should look at social networking sites very closely.
Business/Finance Category:
Most (67%) of the respondents are in the 15-30 yrs age group. However, more than a fourth (28%) are in the 30-45 yrs age group. Half (50%) are graduates, indicating a higher level of educational attainment than in the travel, technology and social networking channels. 25% of the respondents are in service and 17% work in the IT industry.
Across channels, a majority of the respondents are male and in the age group of 15-30 yrs; a relatively higher proportion are graduates; and roughly 20% work in the IT industry.
The detailed survey finding report is available on slideshare or download (0.98MB).
Across channels, a majority of the respondents are male and in the age group of 15-30 yrs; a relatively higher proportion are graduates; and roughly 20% work in the IT industry.
The detailed survey finding report is available on slideshare or download (0.98MB).
About Komli Media
Komli provides services for advertisers and publishers around the world to help make online advertising simpler and more efficient. Komli, the first and largest ad network in India, is committed to developing and introducing best-in-class advertising technologies for the Indian market. Headquartered in Mumbai, with an engineering centre in Pune, Komli is continuing to develop innovative technologies. Komli Media has offices in Mumbai (India), New York (US) and Pune (India). More information is available at http://www.komli.com.
Contact
If you have any questions please email press@komli.com or visit Komli at http://www.komli.com. You can also reach Komli at +91 22 65210798 (Mumbai Office) or +1 (646) 205 4192 (New York Office).
