Brand Building on the Internet

When	1st August, 2008
Where	ITC Grand Central, Lower Parel, Mumbai

Komli Media's first ever eBrand mixer event was a huge success!

Some of the biggest brand advertisers and media agencies present networked with the likes of Partha Sinha - Chief Strategy officer at Publicis India, Amarjit Batra - Head, Global Business Unit at eBay India and Akshay Garg - Business Head at Komli Media.

Besides taking in the online buzz, everyone had an amazing time playing our fun brand games and won goodies like gift vouchers, movie tickets & the coveted Sony Cybershot camera!

For those of you who missed the event, here's a quick look at the facts & highlights uncovered:

• The internet provides a strong platform for brand building by employing rich media and share of voice based retargeting solutions.
• The Internet today accounts for about 15% of the typical Indian consumer's media consumption but only 2% of total ad spends.
• The estimates of internet users in India vary between 40 and 50 million; 77% of online users are aged between 19 35 years; 51% are salaried employees; 63% own an automobile.
• 2/3rd of India's online population are online shoppers i.e. they either search or buy online.
• Ebay is the most popular Indian site for online shopping needs.Goods are sold on eBay every minute. The most popular products are mobile phones and storage devices.
• Komli Media, India's leading ad network can help you reach your target consumer on eBay and on its extensive ad network, using technology solutions such as Retargeting and Audience Extension.

See you at the next eBrand!