Komli Media is National Finalist for the Dell Small Business Excellence Awards India 2009!

The Dell Small Business Excellence Awards honours businesses that apply technology in innovative ways to improve customer experience and grow. The Dell awards have India participating for the first time. As the National Finalist from India, Komli was hand-picked by the jury to present its entrepreneurial journey. Watch this space for a special showcase from UTVi News channel soon.

 

Komli Launches Video Ad Network

This September, Komli enabled distribution of video ads across its entire publisher inventory. Targeted at brand advertisers, Komli's video ad network offers marketers an additional channel to reach out to their target audience with an engaging and popular ad format. Publishers benefit from higher monetization of their ad space. Yuzdi Badhniwalla, GM - Starcom Mediavest said, "A roll-out of this technology across Komli's entire publisher network will enable us to quickly scale up and scale down video ad campaigns without managing hundreds of publisher relationships on our own." Komli currently offers in-banner video (beta), and will soon launch in-stream (pre/mid/post-roll) video capabilities.

Click here to view a demo.

 

Adds Seven New Vertical Channels to its Premium Network

The addition of Sports, News, Lifestyle and Women, Youth, Technology, Entertainment and Business and Finance Verticals have expanded Komli's reach and targeting over a collection of over 100 websites. Each of Komli's premium content channels represents an important consumer segment, enabling advertisers to target highly engaged and niche audiences in a transparent manner. E.g., Komli's Sports Vertical - which comprises of some of the top Indian sports websites such as Cricketnext.com and Cricbuzz.com among others - attracts significantly more unique users than the No.1 sports website in India. Read more here.

View complete list of verticals here.

 
 

Komli Media Enables Video Engagement Ads on Facebook

For the first time in India, Komli has rolled out video engagement ads on Facebook India – the second most popular social networking site among Indian users.

Earlier in August, Facebook had globally announced its video engagement ad offering on the right-hand side of its home page under the 'Sponsored' tab. Komli is now offering this highly engaging ad space to all advertisers and has very recently enabled this for a leading mobile handset provider.
The ads come in two formats, 'standard' video ad and 'become a fan' video ad.

To advertise on Facebook write to us at contact@komli.com


 

Travel eCommerce (B2B) Category Witnesses a Close Finish

In August's monthly web rankings of Top 5 Sites by Category, ViziSense reported top trends like:

  • - MakeMyTrip and Yatra battle hard for 2nd place in the Top Travel eCommerce (B2B) Category.
  • - Web portals Rediff and Indiatimes made increasing gains since July.
  • - Shaadi.com inched closer to Bharat Matrimony's reach.
  • - Sports sites saw a huge dip in traffic once again.
  • - SBI Bank and Carwale experienced some of the highest increases in month-on-month traffic.

Click here to view top Internet properties in all popular categories.

 

Komli's Brand Solutions Enable Kwality Wall's to Get Ahead in the Game of Love

Komli delivered a highly engaging online rich media ad innovation on Komli's Youth Vertical, along with real-time measurement for Kwality Wall's Cornetto 'Ho Jaane De' online brand campaign. Rajiv Jadhav, Associate Director –Digital Media, Mindshare commented, "The campaign for Kwality Wall's Cornetto surpassed our expectations – reaching 1.5 million users, including over 850,000 users interacting with the banner. We liked what they did with the rich media innovation."

Read entire case study here.

 

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