Products: Brand Impact Measurement - Vizu
In partnership with Vizu, Komli has launched Ad CatalystSM, India's first and only real time brand impact measurement tool.
Ad Catalyst gives brand marketers the confidence to advertise online. Ad Catalyst provides a service that measures the effectiveness of online brand advertising. Using Ad Catalyst, publishers and advertisers can easily improve the return-on-investment for their online branding campaigns. For example:
- Major online publishers and networks use Ad Catalyst to drive sales by attracting and retaining brand advertisers at higher rates
- Agencies and brands use Ad Catalyst to make their media buying as efficient and effective as possible for their clients and to provide an advertising ROI metric
Ad Catalyst goes beyond counting click-through rates (CTR) to measure how online ads impact viewer perceptions of key brand attributes. Brand lift, as measured by the Ad Catalyst service, offers a more relevant metric than CTR for brand building campaigns.
We are delighted to see Komli enter the online video ad market. Video advertising is one of the fastest growing sub-sets of online advertising. It is convenient for advertisers and allows them to fit their message seamlessly into the user's online experience. A roll-out of this technology across Komli's entire publisher network will enable us to quickly scale up and scale down video ad campaigns without managing hundreds of publisher relationships on our own.