Products: Ad Planner - ViziSense MediaMix
ViziSense MediaMix is India's first online media planning tool that helps media planners and marketers identify the optimal mix of websites to attract the relevant target audience for online campaigns.
ViziSense MediaMix has been developed with the aim of delivering accurate and reliable India-specific Web statistics for media planners, media buyers, and marketers. The easy-to-use MediaMix user interface can filter through thousands of websites and identify those that a selected target audience is most likely to visit.
The lack of reliable standards in online audience measurement has been one of the main reasons why Internet advertising has seen such a low share of overall ad budgets. ViziSense Media Mix helps us overcome this issue and further allows targeting of specific audiences on the Internet, enabling us to take full advantage of the medium. 