Publishers: Audience Measurement
Launched in December 2008, ViziSense is an exhaustive audience measurement platform that can be used to look up audience and traffic statistics for any Internet site accessed from India. ViziSense allows advertisers, media agencies and publishers free and equal access to demographic and traffic data for any of these websites. The demographic data includes attributes such as age, gender, income, education, internet usage, and marital status.
A publisher can get in-depth audience insight and traffic analysis simply by adding the ViziSense tag to his site. For more details, please visit www.ViziSense.com.
By being part of an auto vertical ad network, marketers can now get a chance to deal with a handful of the top auto websites versus just one. The unduplicated reach and expanded targeting capabilities of such an auto channel also helps advertisers reach a broader spectrum of their target audience. 