Publishers: Case Studies

  • Frequency Optimisation Maximizes Efficiency of Online Marketing Spends
  • Komli Media announced the results of its case study analysis of click and conversion rates at varying frequency levels. The findings reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. The study also analyses a click distribution to evaluate the trade off between efficiency and higher conversion rates.»

Testimonial

We are excited to team with Komli to continue breaking down barriers that have until now prevented marketers in India from creating highly interactive, engaging rich media campaigns.
— Jason Tafler, CEO, PointRoll