Publishers: Case Studies

  • Frequency Optimisation Maximizes Efficiency of Online Marketing Spends
  • Komli Media announced the results of its case study analysis of click and conversion rates at varying frequency levels. The findings reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. The study also analyses a click distribution to evaluate the trade off between efficiency and higher conversion rates.»

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