Publishers: Case Studies
- Frequency Optimisation Maximizes Efficiency of Online Marketing Spends
Komli Media announced the results of its case study analysis of click and conversion rates at varying frequency levels. The findings reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. The study also analyses a click distribution to evaluate the trade off between efficiency and higher conversion rates.»
- Form Based Banners Deliver Higher Payouts for Publishers
After beating Advertiser expectations with their revolutionary product Search RePlay, India's leading Ad Network, Komli Media has once more surpassed advertiser's needs.»
By being part of an auto vertical ad network, marketers can now get a chance to deal with a handful of the top auto websites versus just one. The unduplicated reach and expanded targeting capabilities of such an auto channel also helps advertisers reach a broader spectrum of their target audience. 