Komli Media Launches Remarketing Platform To Take On Google, Facebook

February 04, 2014

Firstly, Komli is now officially moving into the direction where most of its global peers are headed in terms of building the next generation ad platforms.
Goel told me in an interview that the startup is launching its remarketing demand-side platforms (DSP) that will mean a massive shift in the way it earns revenue. To start with, the billing will shift to SaaS model, where marketeers will pay on the basis of how how successful the remarketing campaigns are. This post from Digiday explains why DSPs matter and how do they work.

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