administrator's picture
March 11, 2014
Neha Talesara

At Komli we are constantly trying new ways of working together as a team and coming up with solutions that make managing digital media simpler and effective. With offices in 12 cities across the globe, our PMs and designers are located at different offices which does bring a collaboration challenge as we need to make sure all stake holders are on the same page throughout all phases of the product design. We use a bunch of tools and techniques to work around this challenge and ensure the team works in sync.

This time around we tried out a 1-week Design sprint to completely focus on a complex problem that required thinking something completely new and innovative. We wanted to build a new interface with a different workflow to make campaign management easier for certain specific use cases. Our team involved 3 Product Managers, 2 UX Designers and a user. The goal of this 5 day sprint was to completely focus on solving this problem by doing initial research, studying competitive products, brainstorming different solutions, building prototypes and validating those with our users. The end goal was a working prototype which has a high degree of acceptance from our users. 

Armed with sticky notes, blank sheets, drawing pens, whiteboard markers and projectors we locked ourselves in a conference room for 5 days. Pizzas, colas and coffee made sure our excitement levels were on max level as we went about building the prototypes, one screen at a time.

Getting Started

First day was about discussing the problem and making sure we all relate to the user’s pain points. Our VP, Product Management walked us through the business opportunity and its importance for our clients. The Lead Product Manager walked us through prior research that he had done around the problem and competitive products. We also got input from our users who discussed the pain points they face. We wrapped up the first day on a perfect note, with everyone agreeing to the overall problem, how other players are addressing it and the current gaps in the market. 

Listing down the basic scenarios

The next day was about listing down the main scenarios and defining a minimal viable product that can be developed fast and can provide significant value to our users. It was almost like making our way through the chaos as we filtered down through all the information shared the previous day and started defining the important scenarios. 

The 15 minutes Prototype

Next was a pretty interesting exercise. We picked up one of the scenarios and each one of us was to make quick paper prototypes with at least four different ideas in not more than 15 minutes. These quick sketches helped bring different ideas on paper.

All the prototypes for each scenario were put up on the walls which facilitated quick discussion amongst the group as well as get quick feedback from the users. These discussions brought up different perspectives which helped us develop a better understanding of the different parts and put down a holistic view to each scenario. 

By this time, there was so much energy and enthusiasm inside the room, with each one completely engrossed in the problem, trying to solve it in their own way and coming up with innovative ideas. So finally there we were, getting much better clarity on each scenario, combining different ideas and finalizing on each flow. 

Storyboarding & low fi prototypes

The next step was coming up with storyboards and detailing out these ideas. We had our UX team working on storyboards along with the Product Managers discussing and giving their inputs on each flow. That day was pretty much packed with storyboarding as we detailed out each scenario. 

Day 4  was the time to open up our laptops, turn on the music and meet the 1-day crazy deadline of coming up with the low fidelity prototypes.  The previous day’s exercise of making storyboards certainly helped and we knew exactly what we needed to prototype. The goal of these prototypes was to get user feedback on how our design approach helps them solve the problem. We even wanted to evaluate if the UX is intuitive and identify potential confusion-areas. The plan was to conduct a user study basis the prototypes we build on the 4th day.

And phew! Here comes the final day. More than anything else, there was much anticipation about showing our working ideas to the users. We put together a group of 5-6 users, which included account managers, campaign optimizers and data analysts to whom we gave a detailed walkthrough for their feedback. It was very fulfilling to see users respond to and relate with our design approach. The group also talked about process flows and edge cases that we didn’t consider, giving us concrete action items to work on. These 5 days gave us a lot interesting insights and also challenged us to push our creative muscles to deliver something useful within the deadlines. During the sprint we did work in our own space to solve specific problems and then also worked as a group to bounce off ideas with each other. It’s amazing to see how everyone thinks outside their respective roles and focuses on the larger problem the group is trying to solve. Helen Keller has said, “Alone we can do so little, together we can so much”, which is exactly what we experienced during this week’s long design sprint.

July 24, 2013
Pritesh Patel

 The advertising landscape is dynamic and ever changing, our consumers are now adapting to a new era of communication. The best example would be the Indian telegram services shutting down after 163 years! From the bullock cart days to the SUV convertible days to jet flyers- human beings have always looked for change. Television started in 1908 leading to the invasion of digital around 1970 and ever since, it’s been adapting to consumers to its best. The digital space is one such medium that changes every fraction of a second. As I write this, someone sitting somewhere might be coding tomorrow’s brilliant technology.

Owing to the new regulations by the broadcast medium, the marketers predict a big shift towards the digital medium. It’s a great opportunity for upcoming digital spenders to acquire their presence in the new age medium. Digital is not only cheaper compared to television, but also helps to target the right audience at the right time! Retargeting enables marketers to understand the consumer better (without using any personally identifiable info) and customize relevant messages to these visitors even when they visit a wide variety of other sites. The best part about Digital is that users define their own prime time.

 Online video advertising on the other hand is one of the fastest growing segments of digital advertising. It’s fulfilling the need of a brand objective in terms of television advertisements. It’s engaging, customized and better than any other current online ad format – with the sound, motion and emotion of TV.

apurvadala's picture
March 10, 2013
Apurva Dalal

Second edition of innovation event aimed at encouraging engineers to work on their favorite technology ideas

On March 7th and 8th, Komli Media, APAC’s leading digital media technology platform conducted a Hackathon for its engineers across its Mumbai, Delhi, Bangalore and Chennai offices. With its continued focus on innovation, Komli Media pursued the second Hackathon event that led the techies to build creative and complex prototypes.

 The event saw ideation in diverse technology areas of machine learning, data analytics, fuzzy search, cluster infrastructure, mobile apps, and frontend web technologies. The prototypes solved core technology challenges related to digital advertising including automated campaign optimizations, better prediction in bidding model, smart editing of Ad creatives, search intelligence in mobile, user modeling and Big data insights.

 Komli Hackathon started at 10am on 7th March followed by a rigorous 26 hour coding session that lasted until the noon of March 8th. Engineers at each of the four offices were glued to their laptops/desktops with coffees, energy drinks, delicious food and endless murmur during the whole event.  The participants, in teams of 3 each, came up with creative team names including “The Hobbits”, “The Gangs of Komlipur”, “The Avengers”, “Return of Titans”, “NULL”, “The Rajni Rangers”, “Green Berets”. With competitive spirits in high gear, more than 60 Komli technologists participated in the event to win the top prizes for the event’s best hacks. In all, the Hackathon saw a total of 20 plus innovative demos of the built prototypes. Komli Media being a technology driven platform has time and again ensured that the best in class technology is adopted and encouraged. All the “hacks” were presented to the whole company with exec team cheering and judging the event participation to pick the top demos with most creativity, complexity and relevance to the digital advertising space.

 Speaking at the occasion Apurva Dalal, Vice President of Technology at Komli Media mentioned, “Komli media thrives because of its best in class technology platform. Our engineers power this platform and are constantly encouraged to innovate on the most challenging problems of scale and complexity. Hackathon, as an event, has celebrated the technical talent amassed at Komli as well as their ability to excel in a high adrenaline environment. We look forward to championing many more technology innovation events in near future.“

Second Edition of Hackathon 

Prashant Mehta's picture
December 14, 2012

I can't believe it's been 4 years since I joined the Komli family. So much has changed during this time - from 22 employees in India to over 400 in 12 countries. Our business has grown phenomenally with revenues increasing over 25 times during this period. It’s been a great ride so far; now it’s time to change again and re-invent Komli.

Over the last few weeks, the leadership team and I have spent a lot of time thinking about how to re-engineer Komli, allowing us to move faster in high growth markets. The changes we announced today will make Komli more focused and agile.

Change is never easy, but it is important. With these goals in mind, here is what we're doing:

Creation of a Global Revenue Organization - Consumer behavior is changing across desktop, mobile, social and video in our core markets and consequently the message from our customers is very clear – we need to have an integrated approach that effectively stiches together our solutions for their needs. The newly created Global Revenue Organization will be tasked with maximizing our revenues and margins across all regions and products through better information sharing, improved go-to-market plans and faster decision-making. I will be sharing more information about the new 'org' soon.

Increased focus on Core Markets – We also announced a number of initiatives that streamline and consolidate our operations to increase agility and focus. As part of these changes, we will focus our efforts on our core high growth markets which include India, South East Asia and Australia/New Zealand. And we will spin out our businesses in North America and the UK as standalone entities. They’ve done a great job of driving the business so far and they will continue to do so.

I firmly believe that these initiatives, coupled with ongoing programs will make Komli a more focused and agile company to work with!

Amit Bhartiya's picture
September 27, 2012
Amit Bhartiya


Komli Mobile’s new SDK is iPhone 5 friendly

SDK 2.0 for android, iPhone and iPad supports HTML5 and tracks UDID & IFA on iOS

Mobiles are fast gaining adoption as the platform that provides reach and engagement on a very personal device. Brands are getting smarter and move innovative with how they use mobile media to connect with their target audiences. Among demands of transparency and privacy, brands are also looking at gathering data and learning more about their users to create better catchments and deliver richer experiences. The opportunity here for developers that depend on monetization through advertising is to build features into their applications that are brand friendly.

In support of brand advertising on smartphones, Komli Mobile has just released the latest version of their SDK (Software Development Kit 2.0) that helps application developers run smarter, faster and richer ads on their applications creating a whole new revenue opportunity for them with brands. The new SDK 2.0, developed at Komli Mobile’s engineering center based out of Chennai, India:

  • Enables advertising for iPads, iPhones and Android devices
  • Supports MRAID 1.0 – globally established norm for HTML5 advertising also supported by IAB.
  • Tracks users using Open UDID or IFA (on iOS 6.0) for better targeting on applications
  • Accepts Video ad formats
  • Can be easily integrated – Demo training videos make integration easy and quick

To meet advertiser needs for engaging ad formats and rich experiences on smartphones and tablets, agencies are now looking at MRAID compliant rich media solutions and applications that support this. "Celtra is fully certified with Komli Mobile and its new SDK for android, iPhone and iPad, are fully certified to run our MRAID complaint formats within their mobile web and in-app inventory. Komli is one of the first mobile advertising platforms within South East Asia to do so" confirmed Grant Stratemeyer of Celtra Inc., the industry leader for rich media advertising and analytics.

Apple has recently taken a bold step to support mobile advertising with its latest launch, the iPhone 5. The new iPhone 5 comes equipped with a unique identifier for the phone, IFA (Identifier for Advertising), which solves 2 problems: it helps advertisers track a mobile user’s action across mobile websites and applications, while collecting the least possible information that could personally identify a user. The mobile ecosystem has already recognized the benefits of the new identifier, and has started adapting to it. Komli Mobile is among the first to recognize the IFA with their latest SDK.

Following the launch of iPhone 5, we have adapted our SDK to track the IFA in addition to UDIDs. Our latest SDK integrates quickly, makes much more revenue for publishers, and enables better targeting for advertisers while respecting the privacy of users. Given our dominance within the Asia Pacific digital advertising market, our SDK will enhance revenues for developers within this region” says Amit Bhartiya, VP – Komli Mobile.

Developers can access the new SDK through

Komli Mobile boiler plate