Until March 2014, Facebook’s campaign structure consisted of two levels — campaigns and ads. In order to better organize the ads and ease optimization, Facebook revised the campaign structure to three levels i.e. campaigns, ad sets and ads.
FACEBOOK'S NEW CAMPAIGN STRUCTURE
This corresponds to each of your advertising objectives like, building brand awareness or driving web traffic. Each campaign will have multiple ad sets.
Ad SETS :
An ad set, with its own budget and schedule, will consist of multiple ads within itself. At this level you will also be defining the targeting parameters, placement and bidding options, which we earlier used to carry out at an ad level.
You can organize each ad set to represent audience segments, like people who live in a particular geo or consume content on mobile or desktop. This will help you- control the amount you spend on each audience, decide when they will see your ads, and measure their response. The ad delivery system will optimize delivery for the best-performing ad in an ad set.
At this level you will upload the creative for the campaign. Each ad can feature different images, links, video or text.
KOMLI'S SOCIAL ADS PLATFORM ADVANTAGE!
Komli’s Social Ads Platform aims to provide more control to the advertisers with two additional levels of hierarchies.
Under our platform, apart from campaign, ad sets and ads which are Facebook entities, we have two platform level entities namely:
Advertiser is at the top most rung of the hierarchy. Here you name the advertiser you are setting up the campaigns for. This is a very useful feature especially for advertising agencies who handle multiple clients. It’s a great way to organize your campaigns under one advertiser and saves you a lot of time in reporting and collation of data for a particular advertiser. Each advertiser may have multiple products within itself.
Product is where you state what you want to promote or where you want to take the traffic. For example if you want to divert all traffic to your website in order to drive sales then the product will be your website, in case you wish to drive traffic to your mobile app to increase installs then the product will be the mobile app.
2. More budget control as compared to Facebook native ad tools.
a. Unlike Facebook native ad tools, our platform allows you to set a budget at a Product level as well. All the campaigns running under this product will be subjected to this set budget.