7 days into the new year and I had already failed at keeping up to my New Year’s resolution. Like any good child, I resolved to call my parents more frequently. I called my parents just after the clock struck 12 on New Year’s but now it’s the 8th and I still haven’t called them to chat.
Recognising this failure, I asked around and realised that making improvements to our lives is no different to making improvements at work. I look after the Komli Social Ads Platform (KSAP) at Komli Media, essentially a SaaS platform, which is designed to help Facebook advertisers get more from their advertising budgets.
So for those who like me are struggling to understand how you can be better at keeping up with resolutions, like trying to shift from manual operations (remembering to call my parents) to automated operations (setting up a reminder to call my parents) by adopting new technology (a reminder app perhaps?) will surely help you in at-least ensuring you are on the right track!
So this is my list of the top 7 things one should do to plan better
I’d failed in my resolution because I hadn’t defined what ‘call mum and dad more often’ actually meant. Define what you are looking for as a result. (In my case, I have to call mom & dad)
For instance, your resolution could be to transition your media spends to your automated technology platform within two months in order to achieve a higher ROI on your ad spends.
Have you ever taken a picture of yourself naked and made it your phone wallpaper as a way of reminding yourself to get in better shape? It helps! (Take it a step further and send that picture to a friend and make them promise to stick it on Facebook if you’re not fitter in 3 months!)
Similarly – consider all the challenges your operations team is currently facing and understand which toolsets can alleviate those problems and give you better results.
Think about where you want to be, what results you dream of.
This is a crucial step that is often forgotten in making resolutions. Plan your work week, find free time on your calendar, block it in advance for a family call. Similarly for work, write down who will be involved, what their roles will be, what steps need to be taken, understanding the limitations, setting weekly targets and more. Your plan should consist of a number of smaller, attainable projects. Such as, ‘use one new feature each week to improve the results of your campaigns.’ Again, use diary reminders to keep yourself on track.
It sounds obvious, but if you want things to change, then you have to change the way you’re doing things.
Just like meetings get cancelled last moment or get rescheduled, you may just have to push that family call from 7 pm to 9 pm. But if you get stuck watching How I Met Your Mother rather than calling your mother, you know you’ve missed the bus!
If you’re not open to getting the best from the tools you have and ditching your old bad habits, then don’t expect to get any better results. Adaptability is one of my favourite traits, make it part of your plan.
Let your team know about your goals and how they can help you achieve them. If the team around you is aware of what you’re trying to achieve, maybe they can help you get there. Don’t tell them, and that vital piece of knowledge they have, that could solve your challenges will stay with them because you never asked for it. At Komli, we brainstorm within teams and with our clients about little tweaks that help get better results.
On the personal front, ask your sister to remind you to call your family!
A gym I know has the following emblazoned on the wall: Discipline is what keeps you going when motivation and desire have left you. Use your network and your sister (from point 5 J) to find out why things aren’t working the way you’d planned to make your next resolution family call/campaign better.
Stick at it because change does take time and you will get there.
Finally speaking to your dad – whether about a bike or him playfully scolding you for not having called yesterday – will always end with you wanting to call them again perhaps for another scolding!
At work I personally enjoy dissecting results and segmenting my audiences to find out what is making my audience tick. Komli’s platform allows for huge audience segmentation and I love playing with our ‘Adsets Creator’. Find that one thing you love doing and get great at it.
Hopefully this gives you some ideas on how to get your year off to a booming start. If you still find yourself stuck, give the team at Komli and your sister a call! Now, I’ve got a goal to define and parents to call.
*‘SMART goals’ a.k.a. specific, measurable, achievable, relevant, timely