The advertising landscape is dynamic and ever changing, our consumers are now adapting to a new era of communication. The best example would be the Indian telegram services shutting down after 163 years! From the bullock cart days to the SUV convertible days to jet flyers- human beings have always looked for change. Television started in 1908 leading to the invasion of digital around 1970 and ever since, it’s been adapting to consumers to its best. The digital space is one such medium that changes every fraction of a second. As I write this, someone sitting somewhere might be coding tomorrow’s brilliant technology.
Owing to the new regulations by the broadcast medium, the marketers predict a big shift towards the digital medium. It’s a great opportunity for upcoming digital spenders to acquire their presence in the new age medium. Digital is not only cheaper compared to television, but also helps to target the right audience at the right time! Retargeting enables marketers to understand the consumer better (without using any personally identifiable info) and customize relevant messages to these visitors even when they visit a wide variety of other sites. The best part about Digital is that users define their own prime time.
Online video advertising on the other hand is one of the fastest growing segments of digital advertising. It’s fulfilling the need of a brand objective in terms of television advertisements. It’s engaging, customized and better than any other current online ad format – with the sound, motion and emotion of TV.