Asian Americans

Komli Multicultural is a digital network, connecting advertisers with the Asian American audience through Display, Video, Mobile, and Social Media.

Asian Americans

The Asian American population has increased more than four times faster than the total U.S. population; representing one of the fastest growing ethnic populations in the nation. Asian American Population: 17.3M (5.5% of the total U.S population) is expected to reach 41M (9% of total U.S population) by 2050.

  • Asian American Population Growth: 42.9% (00-10)
  • Buying Power: $609.2 billion - Expected to reach $1 trillion by 2017

Asian Americans by country of origin

Asian Indian: 22%, Chinese: 22.3%, Filipino: 20%, Vietnamese: 10.1%, Korean:10 %, Singaporean:7.6% and Taiwanese: 1.2%

Online Consumers

Today there are over 14M Asian Americans online. About 85% of Asian Americans form 6% of total online users.

 


Why Komli Multicultural?

Komli Multicultural provides custom integrated solutions to reach Asian Americans across multiple digital channels via display, video, and social media.

Komli engages Asian Americans through 'homeland' sites (e.g. from China, India, Philippines, ME ) along with North American Ethnic sites both in language and English content sites (targeting US ips).

  • Network reach: Advertisers can target by ethnicity, content channel, demographic and geographic (country, state, city level) parameters.
  • Content Integration: Komli Multicultural offers custom solutions for advertisers; through a dynamic 360° marketing approach with premium publishers.
  • Audience Targeting: Komli Multicultural reaches out to a vast variety of Asian ethnicities including South Asians, Chinese, Filipinos, Vietnamese, Middle Easterners and many more.
  • Video: We use dynamic video ad formats with Komli PLAY and engage the audience through highly impactful ads.
  • Social Media: Via Komli Engage’s custom solutions for social media platforms like Facebook, brands can target Asian Americans on the social sphere.

Key eMarketer Numbers - US Asian Consumers

Source: :  US Census Bureau & Jeffrey M. Humphreys, The Multicultural Economy 2012 (Selig Center for Economic Growth, Terry College of Business, University of Georgia, 2012), Pew Research Center, 2008 Source: Asian Americans Online - U.S. Census Bureau, Current Population Survey, October 2009.