Mobile Remarketing Challenges & Opportunities
The last 5 years have seen the mobile ecosystem explode with mobile contributing to over 30% of the traffic. Marketers have taken notice of the opportunity and are exploring multiple avenues to drive ROI out of this significant new medium. Many believe mobile remarketing could be a viable option for marketers to monetize their mobile visitors while ensuring their ROI goals are met.
Komli conducted a survey in April 2014 amongst leading performance marketers in India and Southeast Asia to understand the impact of mobile on their businesses, their offerings for mobile traffic and their preparedness to run mobile remarketing campaigns. This whitepaper summarizes the findings of the survey and identifies the key challenges faced by marketers on mobile, as well as the potential opportunities for Mobile Remarketing.