Komli Multicultural is a digital network connecting advertisers with US Hispanics, through Display, Video, Mobile, and Social platforms.
According to the 2010 US Census Bureau, US Hispanics represents the largest minority and the fastest growing:
- US Hispanics population 51M ( 16.3% Total US) - 58M by 2015
- US Hispanic Population Growth: 43% (00-10)
- Buying Power: $1.2 trillion - $1.5 trillion by 2,015
US Hispanic Population by country/region of origin
Mexican: 63% Puerto Rican: 9.1% Cuban: 3.5%
Dominican: 2.8% Central American: 7.9% South American: 5.4%
US Hispanics Online
Today there are over 32.2M Hispanics online , representing 63% of US Hispanics and 14% of total US online users.
By 2015 there will be 42M Hispanics online
- 73% of Hispanics
- 16% of total online users
- 35% growth, 4X that of non-Hispanic whites alone.
Why Komli Multicultural?
Komli Multicultural provides custom integrated solutions to efficiently reach and engage Hispanics across all digital channels, and both in language and English content sites (US, Latin America, Spain – targeting US IPs)
- Display Network: Through Run-of-Network, channel targeting and site specific campaigns. Leveraging the extensive reach of the Komli Hispanic network.
- Content Integration: Custom Solutions developed for advertisers, by offering a dynamic 360 degree marketing approach with premium publishers.
- Audience targeting: Mexican, Puerto Rican, Dominican, Cuban, Brazilian and more.
- Social Media: Via Komli Engages’ Custom solutions for social media platforms like Facebook; brands can target the US Hispanic market on the social sphere.
- Videos: Use of dynamic video ad formats with Komli PLAY that engage the audiences with high impacting ads.
- Mobile: Reach your audience via mobile campaigns through premium publishers along with real-time analytics and optimization.
Sources: 2010 US Census Bureau ; IAB Multicultural Council - U.S. Latinos Online: a driving force – May 2011; eMarketer Jan 2011; Simmons NCS/NHCS Fall 2009 Full Year, Population A18+ (Nov08-Dec09); “Online” defined as websites/search engines visited past 30 days.